We are here to bring the stories of Pittsburg State University to life.
University Marketing & Communication office uses strategic and creative expertise to advance Pittsburg State University's mission, "to provide transformational experiences for its students and the community". By connecting our audiences through media communications and omnichannel marketing, we will better drive a stronger awareness, enhance visibility, inspire action and deepen engagement. Our goal is to strengthen audience perceptions and understanding of PSU through accurate, factual information that resonates with our current, past, and prospective community. Together, we build and protect the brand, enhance reputation and inspire the choice of attending PSU.
Our Specialities
Social
Manage, optimize, and moderate platforms like Facebook, Instagram, Snapchat, Twitter, TikTok, and YouTube.
Web
Develop interactive and engaging web pages. Generate leads for campus events or university enrollment with email marketing.
Media
Optimize communication channels to share news, educational content, and promotional messages.
Conceptualize and design print materials such as magazines, postcards, annual reports, brochures, and viewbooks.
- Where can I download Pitt State logos?
- How do I schedule a photoshoot?
- How do I schedule a videoshoot?
- Are there templates for print materials?
- How can I get help with my Pitt State webpage?
- How do I get help with my digital graphic?
- How do I improve recruitment for the University, academic program, or campus event?
- How do I correctly brand my content?
- How can I request an interview for a media release?
- How do I market a Bicknell Center event?
Our photography team at Pitt State exists to provide excellent on-brand images for marketing and communications use. We love working departments, clubs, and students who have great visual storytelling opportunities! Contact photographer, Sam Classen, to support university marketing, branding, and communication activities.
Our video production team partners with many campus departments to deliver engaging and informative video content to our audiences. We provide professionally produced, short-form video programming intended for our public channels. Contact videographer, Aaron Thompson, that captures some key details about the project.
Our web development team partners with many campus departments to build and manage the Pitt State website as well as create content and assist with digital outreach. We provide professionally produced, search engine optimized, and interactive web pages. Our Director of Web Marketing, Gregor Kalan, can work with you to build the site you need!
Help us spread the word about inspiring people, cutting-edge projects, and milestone moments that make Pitt State unique. Contact Director of Media Relations, Andra Stefanoni, to be a voice for the faculty, staff, students, alumni, and the community!
Graphic design is a key element of digital marketing. Effective graphic designs highlight what makes Pitt State unique while following brand guidelines. It's a great way to engage with prospective students, future graduates, and alumni. Contact our Creative Coordinator, Paulina Scholes, to request digital graphic help.
Connect with Pitt State audiences through Facebook, Twitter, YouTube, Instagram, TikTok, or LinkedIn. Contact Marketing Manager, Erin Warner, to complete a social media request.
Digital recruitment marketing is a way to source and attract potential candidates through social media, email marketing, digital advertising, and more. The targeting capabilities on social media make it a great source for attracting the right audience. Email nurture campaigns are a vital part of any successful inbound marketing strategy. Email initiatives turn potential leads into conversions. Digital advertising can be extremely effective with even the smallest recruiting budget.
The Pitt State Brand Standards Manual is a guidebook for the regulations regarding the use of Pitt State logos and the university's visual identity. The brand manual addresses issues such as when and how the trademarked "split-face" logo can be used, colors and styles of approved fonts, and many other style and design questions.
Whenever their schedules allow, many of our faculty and staff are available to comment on topics related to their areas of expertise. We’re proud that they are considered to be among the top researchers and scholars in the U.S. Their interests are diverse.
The Bicknell Family Center for the Arts is the region's premier destination for the fine and performing arts. Bicknell provides event marketing in-house. Please contact their team to discuss the marketing of music, theatre, art, or cultural events.
Ways to Market Pitt State
Leverage digital channels, such as search engines, social media, email, and websites to attract and recruit various audiences.
Event Marketing
Plan a promotion strategy, develop creative assets to create anticipation, and determine the right channels to spread awareness.
Content Marketing
Create and distribute content to your target audience through digital channels, such as social media platforms, blogs, and videos.
Resources to Stay In The Loop
Gorilla Connection Articles
Poignant stories to stay in the know of our higher education environment and surrounding community.
Pitt State Magazine
Produced for alumni and friends of the University, 64,000 copies are circulated to share the ongoings of PSU.
Gorilla Connection Podcast
Connecting listeners with the inspiring people, innovative projects, and milestone moments that make Pitt State unique.