Gorilla Connection
Gorilla Connection is a hub for the most innovative and important stories at PSU.
Do you want to recruit audiences?
We can use social media, email, webpages, and search engine advertising to help!
Social
Create content to engage PSU stakeholders on Facebook, Instagram, Snapchat, Twitter, TikTok, and YouTube.
Web
Develop interactive and engaging web pages. Generate leads for campus events or university enrollment with email marketing.
Media
Optimize communication channels to share news, educational content, and promotional messages.
Design print materials such as magazines, postcards, annual reports, brochures, and viewbooks.
- How do I schedule a photoshoot?
- How do I schedule a videoshoot?
- How can I get help with my Pitt State webpage?
- How do I get help with graphic design?
- How do I improve recruitment for the University, academic program, or campus event?
- Where and when can I use protected Pitt State trademarked logos and words?
- I'm a member of the media. How can I request an interview for a media release?
Our photography team at Pitt State exists to provide excellent on-brand images for marketing and communications use. We love working with departments, clubs, and students who have great visual storytelling opportunities! Contact photographer, Sam Clausen, to support university marketing, branding, and communication activities.
Our video production team partners with many campus departments to deliver engaging and informative video content to our audiences. We provide professionally produced, short-form video programming intended for our public channels. Contact videographer, Aaron Thompson, that captures some key details about the project.
Our web development team partners with many campus departments to build and manage the Pitt State website as well as create content and assist with digital outreach. We provide professionally produced, search engine optimized, and interactive web pages. Our Director of Web Marketing, Gregor Kalan, can work with you to build the site you need!
Help us spread the word about inspiring people, cutting-edge projects, and milestone moments that make Pitt State unique. Contact Director of Media Relations, Andra Stefanoni, to be a voice for the faculty, staff, students, alumni, and the community!
Graphic design is a key element of digital marketing. Effective graphic designs highlight what makes Pitt State unique while following brand guidelines. It's a great way to engage with prospective students, future graduates, and alumni. Contact our Creative Coordinator, Paulina Scholes, to request digital graphic help.
Digital recruitment marketing is a way to source and attract potential candidates through social media, email marketing, digital advertising, and more. The targeting capabilities on social media make it a great source for attracting the right audience. Email nurture campaigns are a vital part of any successful inbound marketing strategy. Email initiatives turn potential leads into conversions. Digital advertising can be extremely effective with even the smallest recruiting budget.
The Pitt State Brand Standards Manual is a guidebook for the use of trademarked Pitt State assets and the university's visual identity. The brand manual addresses issues such as when and how trademarked logos can be used, colors and styles, and many other style and design questions. Read more about the importance of proper branding here.
To produce an item that includes a Pitt State trademark, using a licensed vendor is required. Licensed vendors have permission to use our trademarks, and submit artwork for approval prior to production. It's an easy process, with no additional cost for you!
Whenever their schedules allow, many of our faculty and staff are available to comment on topics related to their areas of expertise. We’re proud that they are considered to be among the top researchers and scholars in the U.S. Their interests are diverse.
Resources to Stay In The Loop
Gorilla Connection Articles
Poignant stories to stay in the know of our higher education environment and surrounding community.
Pitt State Magazine
Produced for alumni and friends of the University, 64,000 copies are circulated to share the ongoings of PSU.
Gorilla Connection Podcast
Connecting listeners with the inspiring people, innovative projects, and milestone moments that make Pitt State unique.
We are here to bring the stories of Pittsburg State University to life.
University Marketing & Communication strengthens audience perceptions and understanding of PSU.
Through media communications and marketing we:
- Grow awareness of Pittsburg State University
- Increase student enrollment and persistence
- Foster community and campus engagement