Strategic Communication
Emphasis

Earn your degree in Communications with an emphasis in Strategic Communication at Pittsburg State University.

Through strategic communication, our students gain an in-depth look at the way people, groups, and organizations communicate. 

The emphasis track involves applied research and creative asset development.

Learn how to plan the distribution of informational/persuasive communication messages across a wide variety of channels including:

• Television
• Radio
• Print and digital journalism
• Mobile and social media platforms

Topics unique to the Strategic Communication emphasis track include:

• Introduction to Strategic Communication
• Social Influence and Persuasion
• Media Writing and Copy
• Research Procedures in Communication
• Strategic Planning and Communication Campaigns
• Case Studies in Strategic Communication

Strategic Communication graduates pursue careers in:

• Sports and entertainment
• Travel and tourism
• Health and wellness
• Policy and public affairs

Students learn data analysis, market research, and ways to improve communication planning to smooth company workflows. These kinds of skills are necessary for virtually any project or industry that requires strategic planning.

Strategic communicators often work on behalf of public and private corporations and non-profit organizations, regionally and globally.