PSU design students bring home gold, silver advertising awards

Students in Pittsburg State University’s Graphics and Imaging Technologies Department and Communication Department once again brought home the hardware from an elite advertising competition, the “ADDYs." 

Created as an opportunity to recognize and reward creative excellence in the art of advertising, the ADDYs have become the industry’s largest and most respected competition. The American Advertising Federation of the Heartland formally recognized the winning students at a recent gala event that doubled as a way for them to network with industry professionals. 

A total of 66 PSU students competed, with 49 total wins — 47 from the GIT Department and two from the Department of Communication.  

Of the GIT awards, 19 were gold and 25 were silver, with Abraham Guerra, a graphic communications major from Carthage, Missouri, winning Best of Show for his Cold War Documentary intro animation. Two students received Judge’s Choice Awards: Kaylea Robertson of Ozark, Missouri, for her “Track Your Travels Kit,” and Abigail Mitchell, who graduated in Spring 2021, for “Star Chips.” 

Winning entries included projects in a range of areas, including packaging, direct marketing, photography, campaigns, brand identity, logo design, outdoor advertising, app development, website design, animation or special effects, and other categories.   

Faculty involvement also played an important role: Associate Instructional Professor Traci Hughes, who coordinated the awards ceremony, led students in the design and production of the awards presentation, the Winner’s Book, and wide-format entry display posters. She purchased all of the student and professional awards from PSU’s Technology Education program.  

Associate Professor Andrea McConnaughey helped with print production of the booklets and entry display posters, Associate Professor Rocky Restivo recorded the event, Associate Professor Rion Huffman was the event photographer, and Professor Christel Benson processed the 37 student sponsored entries. 

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