Marketing (MBA)
Master's Degree in Business Administration with an Emphasis in Marketing (MBA)
Transform Brands, Elevate Strategies, and Become a Leader in Marketing Excellence.
Through comprehensive coursework covering areas such as product development, integrated marketing communication, and market research methodologies, students gain the expertise to craft effective marketing strategies tailored to diverse market segments.
Graduates emerge equipped to lead marketing teams, build strong brand identities, and capitalize on market opportunities in dynamic and competitive business environments.
Unique Class Topics in the Marketing Emphasis
- Marketing Strategy: Develop advanced skills in strategic marketing planning, analyzing market trends, and crafting competitive positioning strategies to drive business growth and market success.
- Topics in International Business: Explore specialized topics and current issues at the intersection of marketing and international business, examining global market entry strategies, cross-cultural consumer behavior, and international marketing trends.
- Marketing and Sports: Examine the unique dynamics of marketing within the sports industry, analyzing sponsorship strategies, fan engagement tactics, and the role of branding in sports marketing to capitalize on opportunities in this dynamic sector.
- Consumer Analytics: Utilize data analytics tools and techniques to analyze consumer behavior patterns, interpret market insights, and optimize marketing strategies for targeted customer segments, driving effective decision-making and marketing campaign performance.
- Business-to-Business Marketing: Explore the principles and strategies of marketing to businesses, assessing buyer behavior, developing value propositions, and implementing relationship marketing tactics to foster long-term partnerships and drive B2B sales growth.
- Internship in Marketing: Gain practical experience through an internship in a marketing role, applying classroom knowledge to real-world marketing projects and initiatives, and developing professional skills under the guidance of industry mentors.
- Topics in Marketing: Engage in in-depth exploration of specialized topics and emerging trends in marketing, conducting research, analyzing case studies, and participating in discussions to deepen understanding and expertise in specific areas of marketing practice.
Additional information
for the College of Business
Catalog – see program guides