Dr. Duane Whitbeck
Phone: 620-235-4457 Fax: 620-235-4686
Interior Merchandising is the degree of choice for those students who are more interested in residential design and working with home furnishings. This degree program includes many of the same courses taken by those in the more traditional interior design program including space planning, 3 lower level studio courses, textiles and drafting courses. Additionally these students learn about merchandising principles and about interior products. Individuals who don't see themselves working for interior design or architectural firms should consider this option area.
The professional in interiors merchandising may be involved in any aspect of the marketing of interiors products, at both the retail and the wholesale level. Interiors merchandising is less a design field and more a business and marketing field within the home and business interiors market Major Option.
The idea of interior product merchandising means you put the best face on a product, giving it the widest dissemination of information to capture the largest market. You are casting a wide net to capture your audiences that are both known and unknown.