Dr. Cynthia Allan
Phone: 620-235-4716 Fax: 620-235-4686
stimulates the creative aspects of businesses, industries, and nonprofit
organizations. Advertising professionals are hard-working and creative
individuals who look for new ideas or for "fresh" approaches to
problem-solving. From the smallest all-text classified ads to the most lavish
television commercials, advertising provides an essential form of communication
between an organization and its present or potential customers.
graduates find jobs at advertising agencies; with newspapers, magazines, and
radio and television stations; and in the communication and marketing
departments of businesses, government agencies, educational institutions, and
Jobs in advertising are available from global advertising agencies to small businesses and organizations, and encompasses numerous types of careers:
learn skills used in both creative and business aspects of the advertising
profession. Advertising media include magazines, newspapers, television, radio,
the Internet, outdoor/transit, social media and direct marketing. Students can
take courses in copywriting for print and broadcast, print ad layout and
design, broadcast production, media buying and sales, and strategic advertising
campaign development, as well as communication courses in public speaking,
research procedures and persuasion. In addition, students learn about the
history of advertising, commercial advertising laws and regulations, as well as
the social and ethical issues of advertising which affect society.
Advertising students in the Department of Communication
have access to the Communication Research Lab (CRL) which offers a wide range
of software and services for supporting both qualitative and quantitative
undergraduate research. In the past advertising
students have investigated a wide range of topics including market research,
message-testing, brand management and industry trends. If you have a research
project and would like more information on the CRL services available contact firstname.lastname@example.org.
Although not required coursework, advertising students
should acquire practical experience in the field through one or more
internships prior to graduation. For information on earning academic credit for
an internship, click here. To
learn more about internship opportunities, click here.
Federation gives students the opportunity to become involved in the
foremost advertising professional association in the country. Advertising students submit student work
annually. For more information on submitting your creative work contact your
Relations & Advertising Club (PRAD) provides students with real
life experiences in the field of advertising. The organization meets weekly.
For more information or to become involved contact: email@example.com