Eric Harris, Ph.D.Department Chair, Associate Professor of Marketing Accreditation Coordinator & Interim MBA Director Gladys A. Kelce College of Business
Eric Harris is Chairperson and Associate Professor of Marketing in the Department of Management and Marketing and joined the faculty in August of 2005, after serving on the faculty at the University of South Florida. He began serving as Chair in Fall 2007. He teaches courses in Consumer Behavior and Marketing Research. He has B.B.A. and M.B.A. degrees from Pittsburg State University and a Ph.D. in Marketing from Oklahoma State University. Eric was a member of the 2000 Doctoral Consortium at the University of Western Ontario. Dr. Harris is responsible for coordinating all AACSB accreditation activities.
Eric's professional and consulting experiences include work in advertising, sales management, health care marketing, and customer satisfaction assessment. He is actively engaged in research and his work has been published in, or accepted for publication in, journals such as Journal of the Academy of Marketing Science, Journal of Marketing Theory and Practice, Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, Journal of Services Marketing, Journal of Business & Psychology, Journal of Consumer Marketing, and others. He also serves on the editorial review board for Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Services Marketing, and Services Marketing Quarterly. He has also contributed to the Wiley International Encyclopedia of Marketing. Eric serves as Consulting Editor for Journal of Managerial Issues, and he won an Outstanding Reviewer Award from Emerald Publishing in 2012 for his service to the Journal of Services Marketing. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel customer orientation, and sales force goal orientations. He has also published a textbook, "CB-Consumer Behavior", with Barry Babin of Louisiana Tech University (Cengage-4LTR Press), that is currently being revised for its seventh edition and has published an International Marketing text on SAGE along with Drs. Donald and Daniel Baack.
He is affiliated with a number of professional associations including American Marketing Association, The Academy of Marketing Science, Society of Marketing Advances, Association of Collegiate Marketing Educators, and Marketing Management Association.