Eric Harris, Ph.D.Professor of Marketing & Esch Family Faculty FellowCollege Director of Research & EngagementEditor-in-Chief, Journal of Managerial IssuesGladys A. Kelce College of Business
Eric Harris is Professor of Marketing in the Department of Management and Marketing and joined the faculty in August of 2005, after serving on the faculty at the University of South Florida. He also serves as the College Director of Research & Engagement as well as the Editor-in-Chief of the Journal of Managerial Issues. He has B.B.A. and M.B.A. degrees from Pittsburg State University and a Ph.D. in Marketing from Oklahoma State University. Eric was a member of the 2000 Doctoral Consortium at the University of Western Ontario. Dr. Harris has also served as Department Chair, Accreditation Coordinator, and Interim MBA Director, and has served on dissertation committees at Louisiana Tech University and University of South Florida.
Eric's professional and consulting experiences include work in advertising, sales management, health care marketing, and customer satisfaction assessment. He is actively engaged in research and his work has been published in, or accepted for publication in, journals such as Journal of the Academy of Marketing Science, Journal of Marketing Theory and Practice, Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, Journal of Services Marketing, Journal of Business & Psychology, Journal of Consumer Marketing, and others. He also serves on the editorial review board for Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Services Marketing, and Services Marketing Quarterly. He has also contributed to the Wiley International Encyclopedia of Marketing. Eric serves as Consulting Editor for Journal of Managerial Issues, and he won an Outstanding Reviewer Award from Emerald Publishing in 2012 for his service to the Journal of Services Marketing. His research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel customer orientation, and sales force goal orientations. He has also published a textbook, "CB-Consumer Behavior", with Barry Babin of Louisiana Tech University (Cengage-4LTR Press), that is currently being revised for its eighth edition and has published an International Marketing text on SAGE along with Drs. Donald and Daniel Baack.
He is affiliated with a number of professional associations including American Marketing Association, The Academy of Marketing Science, Society of Marketing Advances, Association of Collegiate Marketing Educators, and Marketing Management Association.